EP34: Live Shopping & Social Commerce: The Next Big eCommerce Revolution?

What this episode covers

In this episode of the ASOM Pod hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) dive into the fast-evolving world ofsocial commerce and how it’s reshaping e-commerce and retail. They break down howTikTok, Facebook, and YouTube are weaving shopping into their platforms and debate whether a U.S. tech giant (cough Metacough) will take over.The crew also gets real aboutlive shopping—is it the next big thing, or just another fleeting trend? They discuss the differences betweeninfluencer vs. creator marketing, whytesting across multiple sales channels is a must, and the brands that are already cashing in. Plus, there’s some spicy convo around whether TikTok should be acquired by a U.S. company (cue the drama).What You’ll Learn:Why social commerce is blowing up (and how to get in on it)The future oflive shopping and whether it’s a goldmine or a gimmickHowMeta, YouTube, and TikTok stack up in the social commerce raceThe secret sauce to makingreloadable products a revenue machineThe biggest challenges brands face when jumping into social commerceThis episode is packed with hot takes, industry insights, and real talk foreCommerce pros, marketers, and brand builders who want to stay ahead of the curve._______Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle— Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6— The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter!We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_______00:00 Teaser Trailer01:06 Introducing the Hosts02:28 Event Announcements and Promotions03:05 Deep Dive into Social Commerce04:27 Exploring Social Commerce Channels10:38 Live Shopping and Consumer Behavior16:23 The Future of Social Commerce27:10 The Power of Live Shopping27:45 Building an Audience from Scratch29:07 Choosing the Right Platform30:49 Challenges and Solutions in Live Shopping34:15 Generational Shifts in Commerce37:00 Reloadable Products: The Future of Social Commerce39:23 The Evolution of Social Commerce43:24 Buy or Sell: Predictions and Debates50:19 Wrapping Up: Final Thoughts and Next Episode Preview_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod#businesspodcast#businessinsider#entrepreneurship#entrepreneur#ecommercepodcast#ecommerce#ecommercebusiness#ecom#dtc#dtcpodcast#ecommercetips

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