EP340: What happens when adult traffic and iGaming audience overlap?

Recorded during SiGMA Central Europe 2025 in Rome, this keynote explores The Overlap Effect: What Happens When Adults and iGaming Traffic Collide. Ksenia Melnik, Head of Partnership Success at TrafficStars, breaks down how adult traffic aligns with iGaming audiences, revealing key insights into user demographics, devices, behaviour patterns and high-performing ad formats. Drawing on real network data, she explains why adult traffic has become a powerful acquisition channel for operators and affiliates, how creative strategy impacts conversions, and how to measure performance beyond post-click results.Guest Speaker: Ksenia Melnik, Head of Partnership Success at TrafficStarsConnect with the iGaming community: https://linktr.ee/sigmaworld