EP342 - 10K Down the Drain ft Boris Beceric

In this episode of PPC Live The Podcast , host Anu Adegbola speaks with Boris Beceric about the importance of learning from mistakes in the PPC industry. Boris shares a significant error he made with URL parameters that led to wasted ad spend and discusses how effective communication with clients can mitigate the impact of mistakes. The conversation emphasizes the need for guardrails to prevent future errors, the importance of taking ownership, and the value of testing strategies in PPC campaigns. Boris also highlights common mistakes in automation and the significance of sharing failures to foster a more authentic industry dialogue. Takeaways Mistakes are inevitable in the PPC industry. Effective communication with clients is crucial when mistakes occur. Implementing guardrails can help prevent future errors. Taking ownership of mistakes is essential for personal growth. Testing strategies should be done strategically and within budget constraints. Never assume anything; always double-check your work. Sharing mistakes can foster authenticity in the industry. Automation should not be blindly accepted; evaluate recommendations critically. The journey in PPC is as important as the destination. Learning from failures is key to success in marketing. Chapters 00:00 Introduction to Boris and His Expertise 03:04 The Importance of Clarity in Google Ads 05:56 Learning from Mistakes: Boris's Experience 08:45 Handling Mistakes with Clients 11:43 Mindset and Guardrails for Success 16:44 Taking Ownership of Mistakes 19:13 Strategic Testing in Marketing 22:52 Common Mistakes in Automation 27:13 The Importance of Sharing Failures 29:50 The Journey of Learning and Growth Follow Boris on LinkedIn Boris' EP on Bandcamp PPC Live The Podcast (formerly PPCChat Roundup) features weekly conversations with paid search experts sharing their experiences, challenges, and triumphs in the ever-changing digital marketing landscape. Upcoming: ⁠PPC Live event⁠, February 5th, 2026 at StrategiQ's London offices (where Dragon's Den was filmed!) featuring Google Ads script master Nils Rooijmans. Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Follow us on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Join our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Whatsapp group - https://bit.ly/pluwhatsapp Subscribe to our ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Newsletter - https://ppc.live/newsletter-sign-up/