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EP343【MVP 同學會】面對中國低價競爭，Super MVP 經理人黃國欣如何翻轉經營策略，獲得通用汽車青睞？ episode artwork

EPISODE · Jul 10, 2024 · 46 MIN

EP343【MVP 同學會】面對中國低價競爭，Super MVP 經理人黃國欣如何翻轉經營策略，獲得通用汽車青睞？

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本集 MVP 同學會邀請到川方企業董事長、2023 年 Super MVP 經理人獲獎者黃國欣，分享他如何帶領公司轉型並打入國際市場，成為美國通用汽車的供應商。 面對中國低價產品的競爭，川方選擇不再依賴代工，創立自有品牌。黃國欣是如何以高價策略做出差異化、領導公司轉型，成功在美國市場站穩腳步？ 本集由《經理人月刊》資深採訪編輯簡鈺璇專訪川方企業董事長黃國欣，一起聊聊離開外商、接手本土公司以來的心路歷程。 🎧重點搶先聽： 17:18/ 代工營收一夕之間歸零，企業二代如何讓公司起死回生？ 28:19/ 面對美國客戶，比起開低價，強調台廠技術優勢才是重點。 38:20/ 企業二代要讓一代放手授權，關鍵在於漸進式改變、獲取一代信任。 2024年《經理人月刊》第17屆100MVP徵件活動開跑囉！只要您在2023年～2024年對團隊或企業績效有所貢獻，都歡迎您報名參加徵選，一同在AI賦能、永續轉型的時代，開啟新商業思維！ 報名請見：https://reurl.cc/dnb92k 徵件期間：2024年6月20日～2024年8月16日 Powered by Firstory Hosting

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EP343【MVP 同學會】面對中國低價競爭，Super MVP 經理人黃國欣如何翻轉經營策略，獲得通用汽車青睞？

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