EP35: The Creator Economy - Building a Brand With Influencers & Affiliates

What this episode covers

In this episode of The ASOM Pod, hosts John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), Bryan McDonald (Director of eCommerce at Oma's Pride), and Jimmy Kim (CEO of eCom Email Marketer & Founder of Sendlane) break down the evolving world of creators and influencers—and why follower count isn’t everything. They explore the key differences between creators, influencers, and affiliates, with a spotlight on how aligning with individuals who genuinely vibe with your brand's mission can deliver better ROI than chasing big names.The conversation dives into real-world examples, including how Mr. Beast blurs the lines between creator and influencer and how Domino’s Pizza rebuilt its reputation by owning its flaws. The hosts also unpack why creators with strong communities and organic reach often drive more engagement, plus what this means for brands looking to level up their influencer marketing game. Spoiler alert: Micro-influencers might just be your brand’s MVPsWhat You’ll Learn: Why micro-influencers often deliver more engagement and ROI than mega-influencers The differences between creators, influencers, and affiliates—and why it matters How creators are turning their communities into thriving brands The importance of building genuine partnerships and long-term relationships Practical tips for brands entering the influencer marketing spaceThis episode is packed with insights and actionable advice for eCommerce brands, marketers, and founders who want to leverage the creator economy to build lasting connections with their audiences._______Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences with ease. Learn more at https://www.omnisend.com/Nacelle — Transform your eCommerce store with AI-powered product recommendations that understand your customers’ actual behaviors, not just their purchases. Learn more at https://www.nacelle.comWorkspace6 — The best community for 7, 8 & 9 figure+ eCommerce operators. Why struggle alone? Other founders have already solved your biggest challenges. Learn more at https://www.workspace6.io  Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.com_______00:00 Teaser Trailer01:17 Podcast Intro and Hosts03:30 Diving into the Creator Economy04:12 Defining Influencers and Affiliates05:48 The Rise of Creators15:03 Collaborations and Brand Partnerships21:21 Creators Shifting to Product Sales22:00 Building Community Before Product22:22 Licensing vs. Building Brands23:06 Challenges of Scaling for Creators24:18 The Importance of Distribution25:34 Micro vs. Mega Influencers33:09 Advice for Brands Entering Influencer Marketing39:57 Guess That Business Game43:02 Episode Wrap-Up _____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!

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