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EP351【MVP 同學會】專訪三立總經理高明慧：運用數據思維打造《大嘻哈》IP，創造媒體的新商業模式！

EPISODE · Jul 28, 2024 · 37 MIN

EP351【MVP 同學會】專訪三立總經理高明慧：運用數據思維打造《大嘻哈》IP，創造媒體的新商業模式！

from 經理人Podcast · host 經理人Podcast

「我們是以媒體為內容核心的『科技公司』。」2023 Super MVP 得主、三立集團總經理高明慧致力於推動媒體轉型，同時推動跨部門合作，成功打造《大嘻哈時代》節目 IP 並獲取觀眾數據資料，企圖讓三立從傳統電視台轉型為科技公司。 在新聞編輯台，記者往往擅長單打獨鬥，促成轉型並非易事，還得整合不同部門，讓大家全心朝往同一方向。高明慧過去新聞、業務這些跨職能歷練，究竟如何融入在她的管理哲學當中，讓她成功帶領組織轉型？ 本集由《經理人月刊》總編輯齊立文專訪三立媒體集團總經理高明慧，談談她的領導與溝通心法。 🎧重點搶先聽： 06:21/ 從新聞輪調到陌生的業務部門，改變自身心態：「沒什麼好輸的！」 12:20/ 用輪調的經驗，讓業務和產品部門合作，促進正向循環。 33:21/ 願景能夠落實的關鍵：讓有熱忱的同事組成種子幹部，分享經驗、鼓勵他人。 2024年《經理人月刊》第17屆100MVP徵件活動開跑囉！只要您在2023年～2024年對團隊或企業績效有所貢獻，都歡迎您報名參加徵選，一同在AI賦能、永續轉型的時代，開啟新商業思維！ 報名請見：https://reurl.cc/dnb92k 徵件期間：2024年6月20日～2024年8月16日 Powered by Firstory Hosting

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EP351【MVP 同學會】專訪三立總經理高明慧：運用數據思維打造《大嘻哈》IP，創造媒體的新商業模式！

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