EP355【MVP 同學會】助力 KOL 打造千萬課程與品牌的幕後推手！專訪 PressPlay 共同創辦人郭全榮、林鼎鈞

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榮獲 2023 年百大 MVP 經理人「Super MVP」獎項的 PressPlay，是少數既可以幫 KOL 開課、又能協助他們經營品牌的公司。2016 年，PressPlay 以訂閱集資平台起家，於 2018 年確立「雙軌」營運模式，將集團拆分為線上知識內容平台 PressPlay Academy（PPA）與創作者經濟 PressPlay Next（PPX）事業體。本集由《經理人月刊》總編輯齊立文專訪PressPlay共同創辦人郭全榮與林鼎鈞，一起聊聊 PressPlay 如何在知識經濟時代幫助創作者實現影響力變現。 🎧重點搶先聽： 10:10/ 創作者經濟的成功關鍵，在於將其影響力化作長期商業模式。 16:00/ 商業模式有變化才能持續存活，透過市場反饋調整與學習，找到方向。 33:05/ 投資並非判斷市場為紅海或藍海，而是是否具有成長動能。 2024 年《經理人月刊》第 17 屆 100MVP 徵件活動開跑囉！只要您在 2023 年～2024 年對團隊或企業績效有所貢獻，都歡迎您報名參加徵選，一同在 AI 賦能、永續轉型的時代，開啟新商業思維！報名請見：https://reurl.cc/dnb92k 徵件期間：2024 年 6 月 20 日～2024 年 8 月 22 日 Powered by Firstory Hosting

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EP355【MVP 同學會】助力 KOL 打造千萬課程與品牌的幕後推手！專訪 PressPlay 共同創辦人郭全榮、林鼎鈞

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