EP36 - "Writing, Trust & Winning Long-Term Games" with Luca Dellanna

"It's about building trust and skills."In this episode, Luca Dellanna an me explored how writing can build trust, reputation, and meaningful opportunities over time. Luca unpacks the value of playing long-term games and the creation of positive experiences.Chapters00:00 Introduction to Luca Dellanna03:14 The Journey of Writing and Publishing06:13 The Strategy Behind Writing Books09:23 Self-Publishing vs Traditional Publishing12:17 Long-Term vs Short-Term Strategies15:12 Building Trust and Skills18:26 The Importance of Substance in Skills21:29 Navigating Client Relationships24:14 Balancing Promises and Deliverables29:20 Understanding Service Value in Consulting32:22 The Control Heuristic: Decision-Making vs. Action-Taking36:21 The Role of Routines in Action-Taking39:37 Creating Positive First Experiences47:05 Understanding Learning Trajectories52:44 Book Recommendations and Closing Thoughtshttps://luca-dellanna.com/