EP364 - The PPC Expert vs. The Client’s Gut Feeling ft Dean Kadi

In this episode, Dean Kadi shares a real-world case of a client campaign that went awry, highlighting the importance of data-backed decisions, proper setup, and cautious AI use in PPC advertising. Learn from industry mistakes and expert advice to optimize your digital marketing strategies. key topics Client campaign management Data-backed decision making Pixel setup best practices Chapters 00:00 Introduction to Dean Kadi and Fun Facts 05:17 The Importance of Listening to Experts 11:10 Client Demands and the Impact on Campaigns 15:11 Data-Driven Decisions and Client Communication 20:58 Navigating Client Relationships and Documenting Everything 24:58 Common Mistakes in Pixel Setup 27:06 AI in Marketing: Benefits and Pitfalls 30:59 Conclusion and Final Thoughts 37:11 Outro.mp3