EP365 美體小舖 The Body Shop：一個女人的旅行、信念和革命

安妮塔羅迪克，美體小舖的創辦人，在一九七六年用很少的錢在英國布萊頓開了一家用手寫標籤的美妝小店。她說成分是什麼、從哪裡來、不做動物測試、支持公平貿易。有人說那是噱頭，有人說那家店撐不了多久。四十年後那個品牌有超過兩千家全球分店。她用一家店證明了企業可以在賺錢的同時也有立場、有價值觀、有它想說的話。她說如果你覺得企業家和有道德的生意是矛盾的，你根本沒搞清楚什麼叫商業。今天的沉思者J，帶你走進這個用美妝店說話的女人的故事。 Anita Roddick, founder of The Body Shop, opened a tiny cosmetics shop in Brighton, England in 1976 with very little money and handwritten labels on her bottles. She said what the ingredients were, where they came from, that she did not test on animals, and that she supported fair trade. Some said it was all marketing gimmicks. Some said the shop would not last long. Forty years later the brand had over two thousand global locations. She used one shop to prove that a business can have a position, values, and things to say while also making money. She once said that if you think being an entrepreneur and running an ethical business are contradictory, you have completely misunderstood what business is. In today's Thinker J, we step into the story of the woman who used a cosmetics shop as her voice. 安妮塔羅迪克, Anita Roddick, 美體小舖, The Body Shop, 公平貿易, 反動物測試, 企業社會責任, 沉思者J, Thinker J, 向大師致敬, 道德商業, 女性企業家, 英國, 品牌價值觀, 消費者意識, 環保美妝, 商業革命, 典範人物, 社會企業 Powered by Firstory Hosting