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EP387【職場來一課】專訪新商業學校趨勢顧問楊少夫：新世代行銷長要如何贏得消費者的心？ episode artwork

EPISODE · Oct 20, 2024 · 29 MIN

EP387【職場來一課】專訪新商業學校趨勢顧問楊少夫：新世代行銷長要如何贏得消費者的心？

from 經理人Podcast · host 經理人Podcast

客戶細分、內容爆炸、增長困難的全新時代來臨 串起品牌與消費者之間的行銷，該如何提早佈局做好準備？ 數位時代 x 新商業學校聯手直播 影響未來十年的行銷大未來，從市場到策略，提前領跑找到下一波成長機會 10/31 免費直播，立即搶先報名＞https://pse.is/6ktdwe 本集由《經理人月刊》資深主編邵蓓宣，與新商業學校趨勢顧問楊少夫對談。 🎧重點搶先聽： 05:32/ 一句話檢驗品牌健康度：顧客想到的是何時打折，還是你能提供的價值？ 08:19/ 比起強調功能獨特，不如思考能為消費者促成什麼改變，讓他自行發掘購買的意義。 18:05/ 新世代客戶難搞，還是你沒搞懂他？結合 AI 個性化行銷，讓消費者握有選擇權，而非只提供他單一選擇。 Powered by Firstory Hosting

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EP387【職場來一課】專訪新商業學校趨勢顧問楊少夫：新世代行銷長要如何贏得消費者的心？

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