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EP389【接軌國際】明明營收創新高，股價卻腰斬 50%！Zara、SHEIN 崛起，H&M 還追得上嗎？ episode artwork

EPISODE · Oct 23, 2024 · 26 MIN

EP389【接軌國際】明明營收創新高，股價卻腰斬 50%！Zara、SHEIN 崛起，H&M 還追得上嗎？

from 經理人Podcast · host 經理人Podcast

本集由《經理人月刊》編輯團隊精選國際財經管理資訊，資深採訪編輯簡鈺璇、採訪編輯李岱君提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。 🎧重點搶先聽： 1. H&M 的獲利能力不如預期，曾經的快時尚巨頭現在面對什麼處境？ 瑞典快時尚巨頭 H&M 公佈2024 年第三季財報，儘管創下 230 億美元的歷史營收新高，公司的利潤率僅有 6%，比巔峰時期的兩位數下降了許多。H&M 過去四年股價下滑了 50%，但競爭對手 Zara 的股價上漲了 180%，而中國的 SHEIN 2023 年營收更突破 300 億美元，逐漸成為全球快時尚市場的重要玩家。面對外界壓力，H&M 推出了什麼新策略來應戰？ 2. 73% 主管抱怨 Z 世代難搞，如何看到他們優點，順勢抓住他們的心？ 美國履歷平台 Resume Builder 調查，有近 75% 的主管認為與 Z 世代共事比其他世代更困難。然而，根據史丹佛大學的研究，Z 世代的自主性與團隊合作能力其實頗具價值。企業該如何把握這些特質，順勢抓住這群年輕世代的心？ 📔 還想了解更多？雜誌購買點這裡 👉🏻 https://reurl.cc/7d4adb 💻 看更多第一手商管知識 👉🏻 https://www.managertoday.com.tw/ 📚 更多職場進修課程【新商業學校】👉🏻 https://bit.ly/3txT9SX Powered by Firstory Hosting

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EP389【接軌國際】明明營收創新高，股價卻腰斬 50%！Zara、SHEIN 崛起，H&M 還追得上嗎？

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