EP39【管理，什麼事？】如何挖掘消費者需求？5步驟解讀數據，讓行動不再憑感覺。

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「我們可以從數據看出公司業績下降，但究竟是因為菜鳥業務太多？還是業務開發速度太慢？了解數據背後的意涵，才能知道該展開什麼行動。」本集由資深採訪編輯林庭安與文稿主編邵蓓宣，一起來聊聊《經理人月刊》3月號封面故事：活用數據做決策。 ✨ 重點快速聽： 01:17／無法活用數據的原因。 04:07／認識數據：資料的3種來源，給自己蒐集的初步方向。 07:10／蒐集數據：哪些資料是有用的？帶著問題意識去找數據。 11:47／分析數據：趨勢分析、相關分析、總量分析，了解問題的樣貌。 14:26／洞察數據：從分析結果，展開下一步行動。 16:40／反思數據：你需要避免的人性偏誤，發現你不知道的暗數據。還想了解更多？雜誌訂閱點這裡👉🏻 https://managertodaypodcast.pse.is/3zs7mx  看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting

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EP39【管理，什麼事？】如何挖掘消費者需求？5步驟解讀數據，讓行動不再憑感覺。

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