EP390【總編會客室】創業靠一股傻勁！打造 100% 可回收再生的手機殼！專訪犀牛盾共同創辦人王靖夫：除了做產品，我還想做有意義的事

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【本集由犀牛盾贊助播出】在塑膠污染日益嚴重的今日，全球擁有近600名員工的犀牛盾，早在2017年便率先推動塑膠循環經濟，推出全球首款由單一材料製成的手機保護殼。今年更進一步發表了「Circular Next」，全面實現產品回收再利用的封閉循環系統。這一系列創新背後，展現了犀牛盾對材料科學與管理創新的堅持，致力於在環保與商業成功間取得平衡，帶動企業邁向永續發展的新篇章。本集由《經理人月刊》總編輯齊立文與犀牛盾共同創辦人王靖夫、品牌暨永續發展總監林希展對談。 🎧 重點搶先聽： 1. 面臨競爭激烈的手機配件市場，欲搶攻消費者心占率，會遇到哪些挑戰？ 2. 如何讓消費者明白「物有所值」？一個簡單卻震撼的 Demo，讓品牌在 12 年前迅速在社群爆紅。 3. 每年廢棄的手機殼能裝滿 80 架 A380，品牌如何推動循環經濟，改變手機殼短命即丟的現狀？ Powered by Firstory Hosting

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EP390【總編會客室】創業靠一股傻勁！打造 100% 可回收再生的手機殼！專訪犀牛盾共同創辦人王靖夫：除了做產品，我還想做有意義的事

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