EP396: AI transforming iGaming customer support

Join Shirley as she sits down with Harpo Lilja, CEO of Tugi Tark, to explore the evolution of AI in the iGaming industry. Harpo shares his journey from Malta to Thailand and back, the founding of Reactivation Group, and the launch of Tugi Tark. Discover how AI is reshaping customer support, reducing operational costs, and enabling 24/7 multilingual communication. They also discuss emerging trends, prediction markets, Web3 innovation, responsible gaming, and the opportunities for smaller startups in the rapidly evolving iGaming landscape. Insights are practical for operators, suppliers, and investors seeking a forward-looking perspective.