EP404: People First marketing at Evoplay

Diana Larina, Head of Marketing at Evoplay, shares insights from ICE 2026 on how people-first marketing is transforming iGaming. From leveraging user feedback to building strong affiliate partnerships, Diana explains how Evoplay integrates audience input into campaign development and product creation. She discusses the evolution of affiliates from traffic drivers to creative partners, the importance of personalised communication, and strategies for balancing player acquisition and retention. Discover how Evoplay is building brands around games, co-developing with users, and preparing for shifts in player behaviour in the next five years.Connect with the iGaming community: https://linktr.ee/sigmaworld