EP405 【經理人讀書會】專訪《峰值體驗 2》作者汪志謙：用底層邏輯真正看懂消費者行為，打造品牌的非線性增長

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經營品牌不是在每個地方都打勝仗，打贏的關鍵在於選對你會贏的戰場，而不是一般人看得見的市場。《峰值體驗 2》將帶你翻轉思考慣性，打破商業邏輯的認知天花板；跳脫路徑依賴，更科學地算出企業經營的盲區與誤區，幫助你真正了解消費者的需求，並將這些需求轉化為消費者「一買再買」的商業策略。本集由《經理人月刊》總編輯齊立文與品牌戰略大師汪志謙，聊聊《峰值體驗 2》。 🎧重點搶先聽： 1. 早上咖啡要的不是好喝，是要讓人「快」點「醒」過來！ 2. 有 300 件事要做，別全都顧！找到並做好最重要的 10 件事，其餘 290 個「保持一般」就好。 3. 做生意前先思考：做什麼才會有最大增長、最快增長與複利？比起經驗法則，問題用「框架」思考，從做中學並調整框架，更能高效解決經營難題。汪志謙《峰值體驗2》新書發表會｜天下雜誌出版 ■ 時間：12/5 (四) 19:00-21:00 ■ 地點：福華文教會館卓越堂（106台北市大安區新生南路三段30號2樓）活動介紹：https://pse.is/6rskqs Powered by Firstory Hosting

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EP405 【經理人讀書會】專訪《峰值體驗 2》作者汪志謙：用底層邏輯真正看懂消費者行為，打造品牌的非線性增長

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