EP407: Flashy thrills vs broken sites

Discover why some iGaming brands prioritise flashy marketing over solid digital foundations. Oliver De Bono, co-founder of Quantum Gaming, moderates a panel with industry experts Nikola Radujković, Wojtek Stellmach, and Simon Westbury. The discussion covers acquisition strategies, SEO value, retention challenges, product optimisation, gamification trends, and the importance of speed and UX in online gaming. Learn how small and large brands can differentiate themselves, build long-term player engagement, and avoid common pitfalls in competitive markets. Essential insights for operators, marketers, and product managers looking to optimise their digital strategies.Connect with the iGaming community: https://linktr.ee/sigmaworld