EP417: How can partnerships & affiliates drive business growth?

Explore the power of affiliates and collaborations in growing businesses during this AIBCE Eurasia 2026 panel. Moderated by Dr. Loretta Sanders, CEO of Bold and Brave Publishing, this discussion features Pavel Churkin, Head of Affiliates, Affstore and Maria Malkhasian Regional Director, Laaffic. Learn why affiliates should be treated as long-term partners, strategies for rewarding retention over one-time conversions, and how multi-channel engagement like SMS and voice can reactivate dormant users. Gain insights into building strong partnerships, improving affiliate performance, and creating sustainable growth through collaboration. Perfect for businesses seeking to scale smarter through affiliate networks and strategic collaborations.Connect with the iGaming community: https://linktr.ee/sigmaworld