EP418: How do brands create campaigns people actually talk about?

During AIBC Eurasia 2026 the panel titled Buzz Builders: Campaigns People Talk About, explores what makes marketing campaigns memorable, shareable and emotionally engaging. Moderated by Shadi Dawi, AI & Tech Strategist, the session features insights from Sam Ratumaitavuki, Co-Founder, Zombie World Blockchain Game, Navneet Ganapathi, Managing Partner, Cosmic Ventures and Rafayel Ghonaghchyan, Head of Creative Marketing, Toto. Learn how communities become self-sustaining marketing forces, why authenticity drives advocacy and how offline experiences amplify online credibility. Discover actionable advice on storytelling, partnerships, gamification and limited-budget strategies to create campaigns that spark conversation and build loyal audiences.Connect with the iGaming community: https://linktr.ee/sigmaworld