Ep42: Putting It Into Practice — The Context Stack As A Club Standard. episode artwork

EPISODE · Jan 9, 2026 · 30 MIN

Ep42: Putting It Into Practice — The Context Stack As A Club Standard.

from A.I. In Football

Join the Free Kickstart ChallengeSummaryIn this conversation, Tom Butterfield and David Bromley discuss the importance of clarity and structure in football recruitment processes.They emphasise the need for a club standard that incorporates a 'Context Stack' to ensure consistent decision-making.The role of AI is explored as a supportive tool rather than a decision-maker, with a focus on maintaining institutional memory and accountability in recruitment decisions.The discussion also highlights the significance of holding two separate meetings;Meeting 1) Defining RolesMeeting 2) Selecting Playersin order to avoid confusion and ensure effective outcomes.TakeawaysAI speeds up existing processes but doesn't fix vague thinking.Clarity and structure are essential before introducing tools.Good ideas often fail to become club standards under pressure.Shared language is crucial for effective communication.Recruitment meetings should focus on defined roles, not just names.Establishing a context stack helps maintain consistency.Documentation is key for learning from past decisions.AI can check, format, and record but not make final judgments.Separating definition and selection meetings improves outcomes.Building institutional memory is vital for long-term success.Useful LinksJoin the Free Kickstart ChallengeSupport The Show - Buy David and Tom a bag of peanut M&M's.InstagramYoutube Channel

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Ep42: Putting It Into Practice — The Context Stack As A Club Standard.

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This episode is 30 minutes long.

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This episode was published on January 9, 2026.

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Join the Free Kickstart ChallengeSummaryIn this conversation, Tom Butterfield and David Bromley discuss the importance of clarity and structure in football recruitment processes.They emphasise the need for a club standard that incorporates a...

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