A.I. In Football
BookmarkTom Butterfield & David Bromley
A.I. In Football is a sports podcast hosted by Tom Butterfield & David Bromley. It has 155 episodes, with the latest published April 2026.
AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype.We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process.Each episode gives you something you can use:- Role Definition Templates (behaviour-based, not position labels)- Question sets that lead to better shortlists- Meeting Structures that stop recruitment becoming a persuasion contest- Simple Ways to Stress-Test Decisions (“what would make this wrong?”)- How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgementIf you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.
sports ·en ·155 episodes
Ep53: The Manager Problem - When The Brief Gets Overruled
Ep52 - The Method Meets Reality - Why Good Processes Get Rejected.
Ep51: The Club Operating Rhythm - Making The Model Outlast The Individual.
Ep50: The Shortlist Funnel: Data, Video Scouting, Live Scouting and the Target Matrix.
Ep49: The Definition/Selection Meeting Split - When Are Player Names Allowed In The Room?
Ep48: Turning Behaviours into Metrics - Choosing KPI's that Serve The Team Identity (And Avoid Analysis Theatre)
Ep47: Formations & Role Archetypes — What Your Identity Demands From Each Line.
Bonus Episode 2 - Replacing Heung-Min Son - Ranking The Best Fit Replacements (Xavi Simons Ranked Number 33!)
Bonus Episode: What Type of Player Should Replace Son Heung-Min at Spurs?
Ep46: Identity → Game Model — Turning Words Into 'Behaviours by Phase'.
Ep45: Templates + Variants — Defining Identity Fast (Without Turning the Club into a Cartoon)
Ep44: Identity Before Positions — Why “How We Win” Comes First
Ep43: The Boundary Line — Using AI in Recruitment Without Getting Burned
Ep42: Putting It Into Practice — The Context Stack As A Club Standard.
Ep41: From Question to Shortlist: A Repeatable AI-Supported Recruitment Workflow
Ep40: Behaviours Over Labels: Writing Role Definitions AI Can Follow
Ep39: Structure in Recruitment Decisions: Why Clarity Beats Guesswork
Ep38: Why Football Needs Better Thinking: Structure, Clarity & the Rise of AI-Supported Decisions
Ep37: The Festive Fixture Pile-Up - Rotation, Recovery and Risk
Ep36: Player Pathways: How Clubs Build from Grassroots to First Team
Ep35: Inside Recruitment: Lessons from Successes and Failures
Ep34: The Analyst’s Role in Storytelling: Shaping How Fans See the Game
Ep33: What Will Data Never Be Able To Tell Us?
Ep32: From Data to Dressing Room: How Insights Actually Influence Coaches
Ep31: Why Some Teams Overachieve: From Brentford to Mjällby - When Process Beats Payroll.
Ep30: Match Analysis Myths: What TV Pundits Get 'Wrong'!
Ep29: Scouting in the Age of AI: What Football Clubs Really Value
Ep28: Inside the 11-Stage Funnel: From 'What Do We Need' to 'Player To Target'
Ep27: From Pilot Sessions to Future Evolution - What's Next?
Ep26: From shortlist to Target Matrix — Turning Data Into Decisions
Ep25: How Do You Filter 700,000 Players Down To a Shortlist?
Ep24: Building Your Player Recruitment House!! The War Room Has Begun!
Ep23: The Steps of a Real Recruitment Process - Steps 9-11 and Ready For The War Room!
Ep22: The Steps of a Real Recruitment Process - Steps 4-8
Ep21: Behind the Curtain: The First Steps of a Real Recruitment Process - Steps 1-3
Ep20: Inside the Machine – How Smart Clubs Build Player Shortlists in 2025
Ep19: Moving Away From Complex Chaos Towards Simple Clarity
Ep18: The Shadow Team Model: Training to Build Multi-Window Strategy
Ep17: The Thinking Behind the Shortlist — How to Justify Player Picks Like a Pro!
Ep16: Scouting with Constraints — How Real-World Limits Shape Smart Decisions
Ep15: What a Recruitment Department Actually Does — and How You Can Train Like You're Already Inside One
Ep14: Future-Proofing Yourself — Why Augmented Analysts Will Lead the Next Generation of Football Clubs
Ep13: How to Work With AI Like a Football Recruitment Analyst, Not Like a Casual User
Ep12: The Recruitment Process That Helps You Think Like a Real Football Club
Ep11: Why the Future of Football Recruitment Belongs to the Process-Driven and AI-Savvy Analyst
Ep10: What Makes A Good Recruitment Decision?
Ep9: We're Building A Football Club - Want In?
Ep8: Does Momentum Make A Difference?
Ep7: How Important Is Scoring The First Goal? Is It Different For Every Team?
Ep6: Why It's So Important To Try And Create A Process.....Not Perfection!
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