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EP42【總編會客室】專訪設計師馮宇：解密全家匠吐司的品牌設計心法，如何讓吐司成為耀眼新星？ episode artwork

EPISODE · Mar 13, 2022 · 56 MIN

EP42【總編會客室】專訪設計師馮宇：解密全家匠吐司的品牌設計心法，如何讓吐司成為耀眼新星？

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「我一開始滿腦子都是自己喜歡的東西，但是當客戶不要的時候，你會發現你這些東西都不值錢。光靠美感幫不了客戶。」 這集邀請到全家匠吐司品牌設計師、總統府建築百年的主視覺設計、 IF OFFICE 創意總監馮宇與總編輯齊立文，一同聊聊如何以「客戶思維」幫助品牌浴火重生。 ✨ 重點快速聽： 02:36／創意這件事能靠後天學習嗎？ 12:50／學校資優生，進到職場踢鐵板，馮宇怎麼挺過來？ 16:38／20年的設計經驗談，好的設計團隊該如何跟客戶溝通？ 17:30／從總統府建築百年設計案談客戶溝通技巧。設計師要「忘我」，將本質回歸到業主。 28:12／解密全家匠吐司的品牌設計心法，如何讓吐司成為耀眼新星？ 32:22／設計師不只做包裝，還要做產品定位。教科書改造計畫，成為吸引孩子的繪本。 45:36／品牌翻新不是改logo就好！與業主一起探究真正的病因，才能讓品牌起死回生。 49:06／從一個人做設計，到從經營者思維出發。馮宇個人角色的轉換心態？ 看更多第一手商管知識👉🏻 https://www.managertoday.com.tw/ Powered by Firstory Hosting

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EP42【總編會客室】專訪設計師馮宇：解密全家匠吐司的品牌設計心法，如何讓吐司成為耀眼新星？

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