Ep434. The CEO Code, Part 4: Marketing & Visibility—The Front End of Practice Growth

In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator. You’ll learn: Why most chiropractors abdicate, not delegate, their marketing (and how to fix it) The importance of knowing who you’re perfect for (Standout Strategy) How to activate your Broadcast Engine using Owned, Borrowed, and Bought media Why trust takes time—and what Google’s Zero Moment of Truth means for you How to outsource wisely without losing control If you’ve ever felt like marketing is overwhelming, inconsistent, or not attracting the right people, this episode will reset your approach.See omnystudio.com/listener for privacy information.