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Marketing Your Practice

by ADIO Media

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

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Episodes

  1. Ep465. The Last One (For Now)

    After 465 episodes, I’m pressing pause on Marketing Your Practice. Not a full stop. Just a pause. In this episode, I share the honest story behind that decision — the two years of debilitating anxiety, the stage four prostate cancer diagnosis, and the philosophy that has carried me through every...

  2. Ep464. The Most Underrated Trust Moment in Your Practice

    Most chiropractors obsess over the new patient consult and the report of findings. But the moment that quietly decides whether a patient stays for life… is the one we treat as routine. In this episode, I unpack the most underrated trust moment in your entire practice — the adjustment — and the…

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  3. Ep463. The Goldmine You're Already Sitting On

    You're not sitting on a marketing problem. You're sitting on a goldmine — and most chiropractors walk past it every single day. In this episode, I share how one of my clients reactivated 27 patients in just ten days. No ads. No agency. No automation. Just a hand-picked list, a simple offer, and...

  4. Ep462. Your Systems Aren’t the Problem. Drift Is.

    Your systems are sitting in a folder. Your team has quietly stopped living them. And the numbers are starting to tell the story. In this episode, I share why most practices don’t suffer from a systems problem — they suffer from a drift problem. Small compromises. Quiet exceptions. The slow,...

  5. Ep461. Stop Creating Marketing Content. Start Creating PSAs.

    You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels. In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook...

  6. Ep460. Your Practice Has a Culture — The Question is Whether You Built It

    Most chiropractors think a bad hire is a people problem. It's not. It's a culture problem — and culture isn't what's printed on your website or pinned to the wall. It's what gets tolerated, celebrated, and ignored when you're not in the room. In this episode, I share an eighteen-month story that...

  7. Ep459. The Care Plan Conversation Nobody's Teaching You

    If that moment before a report of findings makes something tighten in your chest — you’re not doing it wrong. You’re doing it the way most of us were taught. But there’s a reason it feels heavy. And it’s not what you think. In this episode I share the reframe that changed the way every report of...

  8. Ep458. The Chiropractor Nobody Knows

    If your marketing feels like it’s reaching nobody, it probably is. Not because you’re doing it wrong — because you’re trying to speak to everyone. And a message for everyone is a message for no one. The brain doesn’t stop for something that wasn’t meant for it. In this episode, I share the...

  9. Ep457. The Hidden Reason You Can’t Switch Off From Your Practice

    You’ve built the systems. You’ve trained the team. You’re thinking more like a CEO. So why does it still feel like everything depends on you? In this episode, I break down why leadership can still feel heavy—even when you’re doing everything right—and how to start letting go of the weight. See...

  10. Ep456.Why Patients Don’t Stay (And How to Build Trust That Lasts)

    Most chiropractors think patients don’t continue care because of price, understanding, or commitment. But what if the real issue is trust? In this episode, I break down why patients don’t stay—and how trust is built (or lost) through the experiences you create, not just the words you say. See...

  11. Ep455. Why Being a Great Chiropractor Isn’t Enough (And What Actually Drives Practice Growth)

    Most chiropractors believe that if they’re great at what they do, their practice should grow. But what if the problem isn’t your skill? In this episode, I break down why being a great chiropractor isn’t enough—and why visibility is often the missing piece. You’ll learn how to become known,...

  12. Ep454. Before You Explain Chiropractic, Do This First

    Many chiropractors believe the key to practice growth is learning how to explain chiropractic more clearly. But what if the problem isn’t your explanation? In this episode, I reveal the three questions every patient is silently asking before they’re ready to hear your solution. If you answer…

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  13. Ep453. The 4 Leadership Shifts That Give Chiropractors Their Freedom Back

    If your practice feels heavy — even though you have staff, systems, and structure — this episode will help you understand why. In this final episode of the leadership series, I walk through the four leadership shifts that allow chiropractors to stop carrying the entire practice emotionally and...

  14. Ep452. What to Do When Your Team Makes Mistakes — The Calm Escalation Framework

    When a team member makes a mistake, most chiropractors either take over, make it personal, or quietly lower the standard. None of those protect your freedom. In this episode, I introduce the Calm Escalation Framework — a simple, progressive leadership model that helps you correct issues without...

  15. Ep451. Stop Stepping Back In: How Chiropractors Protect Their Freedom

    Most chiropractors don’t lose freedom because they lack systems.They lose it because they keep stepping back in. In this episode, I unpack why high-performing chiropractors unconsciously take control back — even after building structure — and how that behaviour quietly recreates dependency in…

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  16. Ep450. How Standards Stay High Without You Being Everywhere

    If you’ve ever worried that stepping back from the day-to-day means standards will slip, this episode is for you. In Episode 450, I break down how great practices keep quality high without the chiropractor needing to be everywhere — and why structure, not presence, is what actually stabilises...

  17. Ep449. Why Decisions Keep Coming Back to You (And How to Make Them Stick)

    You make decisions. You train your team. And yet… the same things keep coming back to you. In this episode, I break down why decisions don’t actually reduce pressure unless they have clear ownership — and how unclear ownership quietly keeps chiropractors stuck in the middle of everything. We’ll...

  18. Ep448. Why Your Head Never Switches Off (And How Chiropractors Can Reduce Decision Fatigue)

    If you feel like your mind never really switches off — even when the practice is going well — this episode is for you. In Episode 448, I explore why most chiropractors aren’t exhausted by the work itself, but by the constant stream of decisions they’re carrying in their head. I’ll walk you…

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  19. Ep447. The CEO Transition: How to Stop Being the Bottleneck in Your Practice

    Many chiropractors don’t realise they’ve become the bottleneck in their own practice. Not because they want control —but because being needed feels validating, responsible, and safe. In this episode, we explore The CEO Transition — the leadership shift that helps chiropractors stop being the...

  20. Ep446. The CEO Check-In: The Habit That Creates Time Without Working More

    Most chiropractors don’t feel short on time because they’re disorganised. They feel short on time because they never create space to think like a CEO. In this episode, we introduce the CEO Check-In — a simple weekly habit that helps chiropractors move out of constant reaction and into intentional...

  21. Ep445. From Employee to CEO: The Shift Most Chiropractors Never Make

    Most chiropractors don’t feel stuck because they’re bad clinicians. They feel stuck because they’re still showing up to their practice like an employee — not a CEO. In this episode, we explore the subtle but critical shift from employee mode to CEO mode and why so many successful chiropractors...

  22. Ep444. The Leadership Skill Most Chiropractors Avoid and Why It’s Costing You Growth

    Most chiropractors don’t avoid performance reviews because they don’t care — they avoid them because they feel awkward, confrontational, or unnecessary. In this episode, I break down why performance reviews are actually one of the most important leadership skills you can develop — and how…

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  23. Ep443. Before You Plan 2026, Do This First

    Before you plan 2026, there’s a step most chiropractors skip — and it’s often why planning feels unclear, heavy, or forced. In this episode, I guide you through a simple but powerful end-of-year review designed to help you understand where your practice actually is right now. We look at what...

  24. Ep442. Why Most Chiropractors Plateau — and the Paradox That Breaks the Cycle

    Most chiropractors plateau for reasons that have nothing to do with marketing, money, or motivation. The real problem? They get trapped in one of two extremes: blind optimism or defeated realism. In this episode, we explore the Stockdale Paradox—a mindset framework that helps you hold unshakeable...

  25. Ep441. The #1 Leadership Mistake Chiropractors Don’t Know They’re Making.

    If your team slows down when you’re not in the room—or if you feel like everything in your practice depends on you—you might be making the #1 leadership mistake most chiropractors don’t even know they’re making. In this episode, you’ll learn why traditional “doctor-first” leadership creates…

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  26. Ep440. The Hidden Leaks in Your Practice: Part 2 – 5 More Fixable Retention Mistakes

    If great patients are still slipping away, this episode is your retention tune-up. In Part 2, we explore five more hidden mistakes that push people away—and simple ways to create connection, confidence, and community that keep them coming back. See omnystudio.com/listener for privacy information.

  27. Ep439. The Hidden Leaks in Your Practice: 5 Fixable Retention Mistakes

    If patients drop out once they feel better, the problem might not be results—it might be how you’re communicating the journey. In this episode, I share five common retention mistakes chiropractors make and the simple shifts to help patients stay, engage, and thrive under care. See...

  28. Ep438. The Leadership Shortcut: Get More Initiative, Accountability, and Energy from Your Team — Starting This Week.

    If your team needs constant reminders or lacks follow-through, the problem might not be effort—it might be culture. In this episode, we unpack the leadership shortcut most chiropractors overlook: praising progress over perfection. You’ll learn the 3-step system that boosts motivation, builds...

  29. Ep437. The CEO Code, Part 7: How to Lead Systems Like a CEO

    If your practice breaks down the moment you’re not there, you don’t have a people problem—you have a systems problem. In this final episode of the CEO Code, you’ll learn how to think about systems like a true leader, build buy-in with your team, and keep your processes alive as your practice…

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  30. Ep436. The CEO Code, Part 6: How to Attract, Keep, and Elevate a High-Performing Team

    If your team feels stuck, unmotivated, or reliant on you to keep things moving, it’s time to shift gears. In this episode, you’ll learn how to build a high-performing team by stepping into your role as CEO. We cover the 3 key leadership responsibilities that drive great culture—setting clear...

  31. Ep435. The CEO Code, Part 5: The 12 Numbers Every Chiropractic CEO Must Know

    If you want to lead your practice with more confidence and clarity, you need to know your numbers. In this episode, we unpack the 12 essential financial metrics every chiropractic CEO should be tracking—without needing to be a numbers nerd. You’ll learn how to measure them, why they matter, and…

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  32. Ep434. The CEO Code, Part 4: Marketing & Visibility—The Front End of Practice Growth

    In Part 4 of The Chiropractic CEO Code, we dive into your responsibility as CEO to lead your practice’s marketing—without becoming a full-time content creator. You’ll learn: Why most chiropractors abdicate, not delegate, their marketing (and how to fix it) The importance of knowing who you’re...

  33. Ep433. The CEO Code, Part 3: How to Create a Clear Vision for Your Practice

    In Part 3 of The Chiropractic CEO Code, we’re diving into one of the most underrated but powerful responsibilities of a CEO: vision. You’ll learn: Why “just getting through the week” is killing your growth The 3 levels of vision every chiropractor needs to lead effectively How to translate vision...

  34. Ep432. The CEO Code, Part 2: How to Take Back Control of Your Time. Angus Pyke

    Ep432. The CEO Code, Part 2: How to Take Back Control of Your Time In Part 2 of The Chiropractic CEO Code series, we’re tackling one of the biggest barriers to growth: time. Specifically, how to stop letting your schedule run you, and start leading your practice with calm, clarity, and control....

  35. Ep431. The CEO Code, Part 1: Why Your Practice Won’t Scale Until You Do. Angus Pyke

    But if you’re feeling maxed out, stuck in the day-to-day, or wondering why your practice growth has stalled… this episode is for you. In the kickoff to The Chiropractic CEO Code series, we explore the real reason most practices plateau—and why becoming a better technician or manager won’t fix it....

  36. Ep430. AI Content Won’t Grow Your Practice — But This Will. Angus Pyke

    AI is everywhere right now — writing blogs, captions, even creating full video content. On the surface, it sounds like a dream: an endless stream of polished marketing without you lifting a finger. But here’s the truth… AI content won’t grow your practice. Why? Because patients don’t just connect...

  37. Ep429. Train Smarter, Adjust Better, Lead Stronger. Angus Pyke

    Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want: How to train your team (even when you feel too...

  38. Ep428. How to Stand Out, Send Emails People Love, and Nail Your ROF. Angus Pyke

    In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice: How to stand out without selling out How often to email (and what actually makes an email valuable) How to deliver a Report of Findings that earns trust without...

  39. Ep427. How to Build Unshakable Trust in a World Full of Noise

    In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer. Your patients are overwhelmed by information, unsure who to believe, and craving something real. That’s where you come in. In this episode of The...

  40. Ep426. What a 12-Week Road Trip Taught Me About Running a Thriving Practice. Angus Pyke

    I’ve spent the last seven weeks on a 12-week road trip with my family through some of the most beautiful parts of northern and western Australia. From Uluru to outback hikes, missed bookings to magical moments, it’s been equal parts breathtaking and… humbling. And along the way, I’ve realised…

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  41. Ep424. What If Your Practice Could Run Without You? Angus Pyke

    What if your practice didn’t fall apart the moment you stepped away? What if your team knew exactly what to do—without chasing you down for answers? What if you weren’t always the one putting out fires? In this episode of the Marketing Your Practice Podcast, we’re talking about what it really…

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  42. Ep425. How to Build a High-Performance Chiropractic Team (Without Burning Out). Angus Pyke

    You can’t build a high-performance practice without a high-performance team. But many chiropractors find themselves leading teams that care… but lack clarity. They’re loyal… but not aligned. Eager… but unsure how to win. In this episode of the Marketing Your Practice Podcast, we’re diving into…

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  43. Ep423. Your Business Isn’t Broken—Your Relationship With It Might Be. Angus Pyke

    If your practice feels heavy—like you’re the only one who cares, the only one holding it together—it’s probably not a system problem. It’s a relationship problem. In this episode of the Marketing Your Practice Podcast, we’re flipping the script on leadership and asking a bold question: What kind…

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  44. Ep422. Escape Competition by Being More You. Angus Pyke

    Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible. In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win...

  45. Ep421. The Most Important Visit You’re Probably Overlooking. Angus Pyke

    Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and...

  46. Ep420. Why Your Report of Findings Feels Hard (and How to Fix It). Angus Pyke

    Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your...

  47. Ep419. Why Patients Don’t Come Back (And What to Do About It). Angus Pyke

    The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The...

  48. Ep418. The Reactivation Blueprint (Part 2): 8 Principles to Bring Your Best Patients Back. Angus Pyke

    If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the...

  49. Ep417. The Reactivation Blueprint (Part 1): Do You Have a Practice Worth Returning To?. Angus Pyke

    In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term...

  50. Ep416. The Broadcast Engine. How to Become Unmissable in Your Community. Angus Pyke

    If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way...

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ABOUT THIS SHOW

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable, profitable and enjoyable practice you've always dreamed of.

HOSTED BY

ADIO Media

CATEGORIES

business

Frequently Asked Questions

How many episodes does Marketing Your Practice have?

Marketing Your Practice currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Marketing Your Practice about?

Hi I'm Angus and welcome to the Marketing Your Practice Podcast where I help natural health and wellness practitioners with their branding and marketing. Each week I share simple, effective, easily actionable and proven heart centred marketing strategies to help you build that predictable,...

How often does Marketing Your Practice release new episodes?

Marketing Your Practice has 100 episodes. Check the episode list to see recent publication dates and frequency.

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You can listen to Marketing Your Practice on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Marketing Your Practice?

Marketing Your Practice is created and hosted by ADIO Media.
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