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EP438【接軌國際】Spotify 終於賺錢了！被唱片公司綁死多年，它如何靠 3 招轉虧為盈？ episode artwork

EPISODE · Feb 19, 2025 · 24 MIN

EP438【接軌國際】Spotify 終於賺錢了！被唱片公司綁死多年，它如何靠 3 招轉虧為盈？

from 經理人Podcast · host 經理人Podcast

【改變人生的目標實踐法】 陪你從目標到實踐！線上影音課 + 專屬互動模板 + AI 規劃師，學習一次到位 ► https://lihi.cc/mHmSW 本集由《經理人月刊》編輯團隊精選國際財經管理資訊、以及科技相關議題，採訪編輯尤韻蓉、採訪編輯李岱君提供導讀和解析，幫助讀者快速掌握最新的管理趨勢。 🎧重點搶先聽： 1. Spotify 2024 年活躍用戶 6.75 億、營收 157 億歐元，為何才剛轉虧為盈？ 2. 漲價 1~2 美元，付費用戶反而變多！原因來自個人化推薦與年度回顧，讓用戶捨不得離開。 3. 音樂市場被唱片公司綁死，Spotify 反擊靠影音！Podcast 與影音內容邊際成本低，成為 Spotify 轉型的重點。 Powered by Firstory Hosting

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EP438【接軌國際】Spotify 終於賺錢了！被唱片公司綁死多年，它如何靠 3 招轉虧為盈？

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