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EP439【總編會客室】「台灣影視的新關鍵字」！專訪 NMEA 理事長李芃君、秘書長袁支翔：內容產業如何結合市場趨勢，創造更大影響力？ episode artwork

EPISODE · Feb 23, 2025 · 46 MIN

EP439【總編會客室】「台灣影視的新關鍵字」！專訪 NMEA 理事長李芃君、秘書長袁支翔：內容產業如何結合市場趨勢，創造更大影響力？

from 經理人Podcast · host 經理人Podcast

本集節目由經理人整合行銷部與NMEA聯合策劃。 隨著 OTT 平台崛起，觀眾習慣的轉變使影視內容的跨國流通更加頻繁，韓國、泰國等國家更透過完善的產業鏈與 IP 經營模式擴大全球影響力。儘管台灣影視的品質不斷提升，但在市場規模、國際行銷和資金整合上仍面臨挑戰。新媒體暨影視音發展協會（NMEA） 作為台灣最大的內容產業聯盟，正積極串聯影視產業上下游，推動產業化進程，幫助內容團隊跨足國際，讓台灣的故事在全球舞台發光發熱。 本集由《經理人》總編輯齊立文與新媒體暨影視音發展協會理事長李芃君、秘書長袁支翔對談。 重點搶先聽： 1. 打造內容產業生態系！不只是單一作品，台灣影視如何打造能長期發展的影視宇宙？ 2. 突破市場限制！台灣影視如何在資源有限的情況下，透過創意與數據分析精準打入國際？ 3. 結合市場思維！台灣影視如何擴大觀眾觸及，真正走向世界？ 4. 不是巧克力！NMEA 與它的未來計畫。 Powered by Firstory Hosting

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EP439【總編會客室】「台灣影視的新關鍵字」！專訪 NMEA 理事長李芃君、秘書長袁支翔：內容產業如何結合市場趨勢，創造更大影響力？

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