Ep44: Testing Your Own Process - Do You Actually Like Buying From You?

Are your policies and procedures making it harder for people to do business with you? Richard and Lee have had a frustrating week dealing with multiple businesses across different sizes. Their phone systems don't work. Their booking processes have too many barriers. And somewhere along the way, the policies designed to protect the business have become obstacles to selling. In this episode, Richard and Lee explore what happens when businesses stop looking at their procedures from the customer's perspective. They discuss the gap between policies that make sense on paper and the lived experience of trying to buy something. They also ask the uncomfortable question: do you find your own customers annoying? And if so, why? Because the answer might reveal something important about how your business is set up. If you enjoy it, they'd love to hear from you! Drop a comment on the episode - or get in touch via Instagram: @RichlyToldPodcast You can find the Richly Told Podcast on Substack: https://richlytoldpodcast.substack.com/ This is a Podvan Media production.