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PODCAST · business

Richly Told

by Richly Told Media

Richly Told shares honest, messy and practical stories about life, work and the lessons learned along the way. Richard and Lee have built businesses around the world and know things rarely go as expected. Each episode brings real stories and insights from Lee’s book Once Upon a Time in Small Business" - plus a few they left out. If you like true stories, useful takeaways and hearing how different people handle life’s curveballs, come along for a bunch of tales - richly told and always real.

Publisher-supplied feed metadata · PodParley refreshed Aug 14, 2026 · Source feed

Episodes

  1. Ep52: Pushing Forward - Why We Stop Just Before the Breakthrough

    When does it stop being worth it? When do you know you're actually close to something, versus just chasing another mirage? Today we're talking about why people get to the base camp of the mountain and then... just set up camp. We're diving into 10 years of one project, innovation in an old boys...

  2. Ep51: Prioritise Your Health First - A 15-Year Wake-Up Call

    This week, the hosts tackle a trap that catches almost every new business owner: sacrificing your health for your business. They're not here to lecture you. They're here because they fell into it themselves, and it took 15 years to realise what was happening. When you're starting out with a...

  3. Ep50: Are You Listening or Just Waiting to Speak - Reclaiming Curiosity

    Are you listening, or are you just waiting to speak?On this episode of Richly Told, the hosts tackle one of the most vital yet overlooked skills of our time: communication. After years of travelling globally and navigating boardrooms across different cultures and continents, Richard has learned...

  4. Ep49: The Crossroads Trap - Why Procrastination Costs More Than Risk

    Making a decision is harder than it sounds, especially when you don't know what lies ahead. In this episode, the hosts explore what happens when you're stuck at a crossroads in business and life, and why staying still might be more costly than taking a risk. They talk through the paralysis that...

  5. Ep48: Customer Loyalty - Why it's not what you think

    Does loyalty actually exist in business? When a long-time customer leaves, it stings. Business owners often feel betrayed, wondering where the loyalty went after all they've invested. But what if loyalty in business isn't really a thing at all? What if what feels like betrayal is actually just...

  6. Ep47: Timing and Challenges - Don't let setbacks stop you

    What if the only thing stopping you isn't timing, but your own belief about timing? Lee recently got back into freelance writing after years away from it. Within days of putting the word out, two publications came knocking. But it made her wonder: why do so many people in his industry say there's...

  7. Ep46: Different Brains, Same Problem - How to actually understand each other

    What happens when two people process the world in completely different ways, but neither stops to ask why? Richard and Lee started their week exhausted! One just off night shift, the other not quite well. But in the fog of fatigue, they stumbled into a conversation that revealed something bigger...

  8. Ep45: The Comfort Trap - Constant Movement vs Settling In

    What happens when you stop moving? Richard and Lee explore a timeless parable about a rat that falls into a container full of rice. The rat is happy, safe, warm. Everything it needs is right there. But as it eats and sleeps, eats and sleeps, the pile of rice slowly diminishes - while the distance...

  9. Ep44: Testing Your Own Process - Do You Actually Like Buying From You?

    Are your policies and procedures making it harder for people to do business with you? Richard and Lee have had a frustrating week dealing with multiple businesses across different sizes. Their phone systems don't work. Their booking processes have too many barriers. And somewhere along the way…

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  10. Ep43: Listen to Your Gut - Breaking free from manufactured anxiety

    How did we end up rushing through everything? From manipulative emails to Amazon's scarcity tactics to the endless churn of supermarket campaigns, manufactured urgency is everywhere. And it's designed to override your instincts. In this episode, Richard and Lee dig into how sales, marketing, and...

  11. Ep42: Stop Manufacturing Stress

    How much of the stress in life is actually coming from the situation... and how much is coming from the way we react to it? After returning from a chaotic family trip to Singapore, Richard and Lee reflect on the pressure they placed on themselves before even leaving home. Between unfinished...

  12. Ep41: Business Decisions - Why Your Past Still Leads the Way

    Ever wonder why you make certain business choices? It might be your past calling the shots. Richard and Lee recently had a raw conversation. They realised their different approaches (one on a set track, the other forging a new trail) came from deep-seated fears. These hidden influences can anchor...

  13. Ep40: Customer Service - Is Oversharing Hurting Your Business?

    Can being too honest with clients sometimes create more stress than clarity? After a kitchen installation turns into a lesson in communication, Richard and Lee look at the fine line between keeping clients informed and giving them more detail than they actually need. What starts as a small issue...

  14. Ep39: Determination - What Keeps You Going?

    Do people ever look at your life and ask how you keep going, while missing the pressure, sacrifice and clarity behind it? In this episode, Richard and Lee reflect on determination, mental toughness and what really keeps people moving when life feels relentlessly full. From travel, night shifts…

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  15. Ep38: Progress Over Perfection

    Are you holding back because it still doesn't feel ready? So many people wait for the perfect time, the perfect plan, or the perfect version of themselves before they begin. But in real life, things are often messy, rushed, and far from polished. Sometimes the pressure to get it right becomes the...

  16. Ep37: The Opportunity Hiding In Plain Sight

    What if the biggest opportunities are the ones insiders have stopped noticing? When an industry starts repeating itself, it’s easy to assume everything worth doing has already been done. But sometimes the real problem isn’t a lack of ideas. It’s a lack of fresh perspective. In this episode…

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  17. Ep 36: From San Francisco - How Americans Build to Last

    Do you build your business to last a lifetime, or just until your next holiday? Recording from a mobile studio in San Francisco, Richard and Lee look at the stark differences between Australian and American business cultures. They reflect on the "dynasty" models of iconic institutions like…

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  18. Ep35: Reframing Success - From "Lucky" to "Well Done!"

    Do you ever feel like people see your success but completely miss the struggle it took to get there? Freshly returned from a family holiday in Fiji and staring down a chaotic home renovation, Richard and Lee find themselves grappling with the "lucky" label. They challenge the common habit of...

  19. Ep34: Communication Breakdown: Are We Losing The Art Of Being Heard?

    Are you tired of being misunderstood through a screen? Richard and Lee continue their reflection on the modern decline of communication, questioning whether our obsession with efficiency is actually making us worse at being human. They look at the startling loss of non-verbal cues in our digital...

  20. Ep33: Friendship Goals - How To Build A Community When You’re "Too Busy"

    Do you find yourself saying you're "too busy" for a quick coffee, only to realise years have passed since you last connected with a local friend? Richard and Lee look at why maintaining relationships requires more than just saying "yes" to an invitation (it requires the intentionality to reach…

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  21. Ep32: Feedback Culture - Why The Compliment Sandwich Isn't Enough

    Does kit feel like you're walking on eggshells every time you need to give a bit of feedback? Richard and Lee look at why simple communication has become so fraught (and why the famous compliment sandwich might actually be part of the problem). The conversation looks at the growing trend of...

  22. Ep31: Business Travel - Why Face to Face Beats Zoom Every Time

    If you've ever looked at someone else's life on social media and thought they were just "lucky," this conversation might change your perspective. It is easy to see the highlights, but the reality involves a lot of action and a willingness to screw things up along the way. Richard and Lee are...

  23. Ep30: Progress: Stripping Things Back To Move Forward

    If you have ever felt like you are just patching up holes in a business that needs a complete rethink, the Richly Told podcast is a great place to find some perspective. Sometimes the systems we built years ago just cannot handle where we want to go next. Richard and Lee look at their own home...

  24. Ep29: Toxic Motivation - What happens when hustle advice goes too far

    It's easy to feel like you are failing when you hear people say that everyone has the same 24 hours in a day. Richard and Lee look at why this common motivational phrase is actually quite damaging. Lee shares her own story of trying to finish an MBA during a family tragedy and a global pandemic...

  25. Ep28: Decisions - Rebuild? Or Start From Scratch?

    𝗘𝘃𝗲𝗿 𝗳𝗲𝗲𝗹 𝗹𝗶𝗸𝗲 𝘄𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝘄𝗮𝘆 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝘃𝗲𝗿𝘆 𝘁𝗵𝗶𝗻𝗴 𝘆𝗼𝘂 𝗯𝘂𝗶𝗹𝘁 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗴𝗿𝗼𝘂𝗻𝗱 𝘂𝗽? If you are a founder or business owner trying to figure it all out on your own, the Richly Told podcast is a great place to find some tips. This week…

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  26. Ep27: How To Make Price Irrelevant For Your Customers - Lessons From A Distillery

    If you have been trying to find the secret sauce to a successful business, Richard and Lee have a story for you. They recently visited the Archie Rose Distillery in Sydney (a place that grew to be the biggest in the Southern Hemisphere in just ten years) and what they found wasn't just great...

  27. Ep26: Get Going - Get Good Later!

    If you've been waiting for the perfect time to launch that business or start that hobby, this episode is the gentle nudge you need. It’s easy to get stuck in the planning phase (or the worrying phase) and never actually take the first step. Richard and Lee wrap up the year by looking at a simple...

  28. Ep25: Boundaries - Saying No Without The Guilt Trip

    With Richard travelling through Europe for meetings, Lee is flying solo in the studio this week. She grabs a coffee to share a transparent look at what happens when you finally stop fighting against your natural instincts. It starts with the simple reality of business partnership (and marriage)....

  29. Ep24: Solo Session - Lee looks at the cost of making yourself sick over work

    If you have ever felt like a missed deadline or a difficult client was a life-or-death situation, this solo episode with Lee is going to resonate. With Richard travelling to Europe for Christmas, Lee takes the mic to share some thoughts on a tough week involving local bushfires and high-pressure...

  30. Ep23: Why Doing Nothing Is Worse Than Deciding

    Ever felt so frozen by fear or indecision that you physically can't move forward? This episode is a good place to find some perspective. Richard and Lee look at the difference between making a conscious choice to wait - and simply being paralysed by the situation. Richard shares a terrifying…

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  31. Ep22: Productivity - Why Doing Less Helps You Achieve More

    If you feel like you're continually racing against the clock but never actually getting ahead, this episode is a great listen. Richard and Lee look at why the "hustle" might actually be the thing holding you back. The topic came up after a funny experience with a new car that refused to let them...

  32. Ep21: Toxic Workplaces - You must listen to your gut instincts

    If you've ever felt the sudden gut punch of losing a job or a business you poured everything into, this conversation is the reassurance you need right now. It's a heavy topic, but Richard and Lee handle it with the kind of honesty that only comes from experience. They look at a recent situation...

  33. Ep20: Facing a Big Decision - How to Build Your Safety Net

    Are you at a crossroads in your business? Facing a big, scary decision? It's a feeling most founders know well, and it's at the heart of this fan mail episode. A listener asked: What's the biggest risk you've ever taken in business? For Richard and Lee, the answer isn't simple. They look at the…

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  34. Ep19: Why The 'Ideas Person' Needs The 'Systems Person'

    Do you feel like you're constantly chasing your tail? Maybe you make lists but forget them, or you feel a knot of stress in your stomach thinking about the week ahead? If you're the 'ideas person' who struggles with implementation, this conversation is a great listen! Richard and Lee look at the...

  35. Ep18: The 'No Time' Excuse - Why looking after yourself makes you more productive

    Do you feel like you're sacrificing your health for your business? Always thinking 'I don't have time' to exercise or eat properly? It's a trap we can all fall into. You prioritise the work, the family, the clients... and put yourself last, thinking it's the right thing to do. Richard and Lee…

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  36. Ep17: Working on Holiday - How to Manage (Without Resentment)

    If you find it impossible to really switch off on holiday, this is for you. Lee shares a controversial opinion: as a business owner, you probably can't ever fully disconnect. But that doesn't mean you can't take a proper family break. Richard and Lee look at the practical ways they make it work...

  37. Ep16: How to Navigate Stress Without Fighting

    Ever have one of those days where a single problem spirals into total chaos, leaving you stressed and fighting with your business partner? It's a feeling most founders know all too well. After returning from a much-needed camping trip, Richard and Lee walked straight into a series of unfortunate...

  38. Ep15: Communication in Marriage - What Happens When One Partner Travels for Work

    Does it ever feel like your business (or your partner's) is pulling your relationship apart at the seams? It's a tough balancing act, especially when long hours and travel are involved. Richard has just come back from two weeks away in the US, which prompted a conversation about how he and Lee…

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  39. Ep14: Business Lessons - From The Kids' Perspective

    Generally, the Richly Told podcast is a great place to find advice and simple tips around small business. In this episode, Richard is away, so Lee is joined by two special guests: their kids, Tom (9) and Grace (13) - and they do an amazing job!! They talk about what adults tend to overcomplicate…

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  40. Ep13: What To Do When You Can't Pay Your Bills

    Ever felt that knot in your stomach when a big invoice is overdue? Or the awkwardness of realising you've missed paying one of your own bills? Cash flow is a universal stress for small business owners. It creates a ripple effect where one late payment means someone else can't pay their bills on...

  41. Difficult Clients - How to Know When It's Time to Walk Away

    Knowing when to walk away from a client is one of the hardest but most important decisions a business owner can make. But how do you know when that time has come? A challenging client situation pushes Richard and Lee to this exact breaking point. After a two-year journey with a business that...

  42. What If Your Personal Dreams Are Your Real 'Why'?

    It's easy to get caught up in the day-to-day of running a business. The targets, the to-do lists, the constant pressure to grow. But have you ever stopped to ask yourself if all that work is actually building the life you want? For a lot of founders, the business plan and the life plan are two...

  43. Selfishness - Why Putting Yourself First Is a Survival Skill

    Ever feel like you're on the fast track to burning out? It's that classic dilemma for business owners (and parents) where you feel guilty for taking even a moment for yourself. Last week, Richard and Lee had to make a tough call and be selfish, which meant missing an episode. The experience got...

  44. How To Deal With Someone Else's Bad Attitude

    Ever had one of those days where one bad thing happens, and then the whole day just seems to spiral? Your mood tanks, your productivity disappears, and every little task feels twice as hard. If you work with a partner (in business or in life), this can be even tougher. It's so easy to take their...

  45. How to Prioritise When Your Plate is Too Full

    Do you ever feel like you're juggling way too much? That pressure to keep pushing, to never give up, can be immense. But what happens when a project, even one that brings in money, is causing more stress than it's worth? This is a topic that came up for Richard and Lee this week in a big way.…

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  46. Imposter Syndrome Part 2 - How To Go From Surviving To Thriving!

    Do you ever feel like a fraud, even when you have the qualifications and experience to back you up? It's a feeling that many business owners know well, but it isn't just a personal failing—it can be a sign of a much bigger issue in your workplace culture. In this candid conversation, Richard and...

  47. Imposter Syndrome - Why High-Achievers Feel Like Frauds

    Do you ever feel like you don't belong in the room, even when you've earned your seat at the table? That little voice in your head telling you you're a fraud and you're about to be found out? That's imposter syndrome, and it affects a lot of business owners and high-achievers. In the first of a...

  48. People Who Call Themselves 'Leaders' Usually Aren't

    Being a business owner can be a lonely job. There's always that temptation to vent to your staff, to treat them like a confidant, but it's a trap that can create real instability in your business.So what does real leadership look like? It's not about having a manager title or barking orders. And...

  49. What Networking Really Means (It's Not About Sales)

    As a business owner, it’s easy to feel like you're on an island. When you think about 'relationships', you probably think about clients, suppliers, and social media followers. But what if the most important connections are the ones you build with your peers? If you've ever felt isolated in your...

  50. Business Burnout - How to Break the Cycle of Guilt and Resentment

    This episode is all about mental wellness, a topic that goes hand in hand with the pressures of running a business. Richard and Lee talk about how burnout shows up for each of them, from feeling frantic and overwhelmed, to becoming withdrawn and unmotivated. The conversation explores the…

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ABOUT THIS SHOW

Richly Told shares honest, messy and practical stories about life, work and the lessons learned along the way. Richard and Lee have built businesses around the world and know things rarely go as expected. Each episode brings real stories and insights from Lee’s book Once Upon a Time in Small Business" - plus a few they left out. If you like true stories, useful takeaways and hearing how different people handle life’s curveballs, come along for a bunch of tales - richly told and always real.

HOSTED BY

Richly Told Media

Frequently Asked Questions

How many episodes does Richly Told have?

Richly Told currently has 53 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Richly Told about?

Richly Told shares honest, messy and practical stories about life, work and the lessons learned along the way. Richard and Lee have built businesses around the world and know things rarely go as expected. Each episode brings real stories and insights from Lee’s book Once Upon a Time in Small...

How often does Richly Told release new episodes?

Richly Told has 53 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Richly Told?

You can listen to Richly Told on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Richly Told?

Richly Told is created and hosted by Richly Told Media.
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