EP440【管理進化論】早餐店競爭對手不是早餐店？專訪拉亞漢堡執行長徐沛源：除了熱騰騰的餐點，消費者最在意的，是準確、快速

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早餐不就是簡單買了就走，哪需要什麼 App？但拉亞漢堡執行長徐沛源發現，早上趕時間時，最讓客人焦慮的，其實是能不能準時拿到。因此在接手拉亞後，徐沛源導入數位點餐，透過會員制度分析「沉睡顧客」，成功讓 40% 的流失會員回購，打破傳統「早餐店不用數位化」的迷思。本集由《經理人月刊》資深主編邵蓓宣專訪拉亞漢堡執行長徐沛源。 🎧重點搶先聽： 1. 消費者在意的不是好不好吃，而是「會不會等太久」！拉亞如何透過數位化提升點餐效率，讓 60% 顧客改用 App 點餐，減少排隊焦慮、成功提高回購率？ 2. 數據分析如何讓早餐店找回流失顧客？拉亞運用會員數據精準喚醒沉睡顧客，成功提升 40% 回購率，平均消費額超過 1000 元，遠高於單次早餐消費！ 3. 便利商店的飯糰、三明治成為早餐市場強敵，拉亞要如何靠讓客人願意一再到訪？ 4. 二代接班一定是搞數位？徐沛源形容自己是「既保守又莽撞」領導風格，想持續讓一家公司成長，不同階段應該要做哪些事？想給予我們回饋？留言告訴我你對這一集的想法： https://open.firstory.me/user/ckufaibc5dc3u0966b6rc961b/comments Powered by Firstory Hosting

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EP440【管理進化論】早餐店競爭對手不是早餐店？專訪拉亞漢堡執行長徐沛源：除了熱騰騰的餐點，消費者最在意的，是準確、快速

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