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EP442【經理人讀書會】全球晶圓代工的開創者，卻曾升遷受阻、改革失敗？導讀《張忠謀自傳》：如何走出困境，創造台積電奇蹟？ episode artwork

EPISODE · Mar 2, 2025 · 28 MIN

EP442【經理人讀書會】全球晶圓代工的開創者，卻曾升遷受阻、改革失敗？導讀《張忠謀自傳》：如何走出困境，創造台積電奇蹟？

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談到台灣的半導體產業，「護國神山」台積電創辦人張忠謀無疑是背後的關鍵推手。很多人認為他曾擔任工研院院長、創辦台積電並讓公司做到市值前十，必定是個一路順遂的成者，但《張忠謀自傳全集》揭露，其實一路以來，張忠謀走得相當不易，甚至還 3 度辭職。《張忠謀自傳》分為上下冊，上冊回顧張忠謀的成長與求學歷程，下冊則從他的職涯巔峰開始，從離開德州儀器、來台接掌工研院，到創立台積電，奠定晶圓代工的商業模式，改變全球半導體產業格局。 本集由《經理人月刊》副總編輯張玉琦導讀《張忠謀自傳》。 🎧重點搶先聽： 1. 拿到全球頂級企業福特的錄取後，張忠謀選擇了一家自己都沒聽過的小公司做半導體材料，理由何在？ 2. 台積電成功靠技術？張忠謀：「台積電的創始策略是行銷，沒客戶，技術再好都沒用。」 3. 學習不是工作前的準備，而是工作的一部分！為何張忠謀認為「資深主管的豐富經驗」反而是絆腳石？ Powered by Firstory Hosting

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EP442【經理人讀書會】全球晶圓代工的開創者，卻曾升遷受阻、改革失敗？導讀《張忠謀自傳》：如何走出困境，創造台積電奇蹟？

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