EP443【管理進化論】成功人士都是擁抱變革，提前卡位？專訪萬達寵物執行長李俊廣：被逼著走，才是現實世界的常態

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經理人與創業家，許多人認為一個穩定、一個高風險，但對萬達寵物執行長李俊廣而言，兩者的界線並不明確，甚至能夠來回切換。從音樂產業跨足網路產業、創業，再回到企業高層，他曾以為創業成功靠的是「專業能力」，但當真正站在創業者的位置，才驚覺關鍵在於能否撐過市場試煉；而當他再次回到專業經理人的位置，才發現那些過去習以為常的資源，對創業者而言卻是遙不可及的奢侈。當過老闆的人再回到企業，眼裡看到的不只是 KPI，而是「沒有資源，還能怎麼做？」本集由《經理人月刊》資深主編陳書榕，專訪萬達寵物執行長李俊廣。 🎧重點搶先聽： 1. 公司做得夠大，就能穩住市場？部落格平台痞克邦做到台灣最大，結果被臉書顛覆。當市場成熟，你的對手不再是本地同業，而是全球巨頭和 AI。 2. 藍海最後一定會變紅海！數位轉型的關鍵，在於能否在價格戰前，就先建立競爭壁壘。 3. 計畫的真正價值不是執行，而是告訴你什麼時候該轉向！ Powered by Firstory Hosting

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EP443【管理進化論】成功人士都是擁抱變革，提前卡位？專訪萬達寵物執行長李俊廣：被逼著走，才是現實世界的常態

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