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EP445【總編會客室】「不只賣自行車，而是賣快樂！」專訪全球自行車教母杜綉珍：Liv 如何從零開始，顛覆女性自行車市場？ episode artwork

EPISODE · Mar 9, 2025 · 1H 16M

EP445【總編會客室】「不只賣自行車，而是賣快樂！」專訪全球自行車教母杜綉珍：Liv 如何從零開始，顛覆女性自行車市場？

from 經理人Podcast · host 經理人Podcast

「為什麼女性不能有自己的自行車？」在自行車產業，多數品牌認為女性只需使用縮小版的男性車款，讓女性「將就」使用，卻忽略了女性的骨盆結構、握力、肩寬與騎乘姿勢都與男性不同。全球自行車教母杜綉珍杜綉珍回憶，推動女性專屬品牌初期面臨零售商的質疑，供應鏈也不願為女性車款開發新模具，但她沒有退縮，而是親自說服全球最大變速器製造商 Shimano，經過十多年堅持，終於在 2019 年推出了女性專屬設計的煞車把手，也連帶影響到男性車款的設計。 本集由《經理人月刊》總編輯齊立文，專訪巨大集團前董事長杜綉珍。 🎧重點搶先聽： 1.為何要幫女性設計自行車？當市場覺得「用男車改裝就好」，杜綉珍用奧運冠軍選手證明市場錯了，創造全球唯一女性自行車品牌 Liv，讓「騎得舒服」變成基本，而非奢求。 2. 市場瞬息萬變，企業該看數據，還是直覺？當疫情剛爆發，全球品牌砍單清庫存，Bonnie反其道而行，下令全球禁止折扣，結果自行車需求暴增，讓巨大成為疫情紅利的最大贏家。 3. 「運動是賣快樂，而不是賣產品。」 經營企業的核心是提供體驗，讓產品變成用戶生活的一部分，而非單純講求產品優勢。 Powered by Firstory Hosting

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EP445【總編會客室】「不只賣自行車，而是賣快樂！」專訪全球自行車教母杜綉珍：Liv 如何從零開始，顛覆女性自行車市場？

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