EPISODE · Apr 28, 2026 · 31 MIN
EP449: Reaching Premium Audiences with Streaming and Data
from iGaming World: Day to Day · host SiGMA Group
In this exclusive SiGMA Eurasia 2026 panel, industry leaders dive into the future of entertainment marketing, where streaming TV, first-party data, and AI-driven targeting are revolutionizing how brands reach premium audiences. Hosted by Jenny Ortiz-Bolivar, the panel features insights from Andrey Belinskiy of Amazon Ads, Vasilina Koneva of TonyB, and Alexander Bobkov of OHM Agency, as they discuss brand building, audience engagement, and the evolution of marketing through digital platforms. Discover how to leverage these strategies to stay ahead in the highly competitive entertainment landscape.Moderator:-Jenny Ortiz-Bolivar is the Asia Lead Senior Journalist at SiGMA Group.Guest Details:-Andrey Belinskiy is the Head of Sales - Global Gaming at Amazon Ads.-Vasilina Koneva is the Agency Account Executive at TonyB.-Alexander Bobkov is the General Manager, MENA at OHM Agency.Connect with the iGaming community: https://linktr.ee/sigmaworld
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EP449: Reaching Premium Audiences with Streaming and Data
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