EP45: Why Video Is A Must With Chris Burk

Video content has been around for a while yet so many people fail to take advantage of this easy sales tool. Chris Burk breaks down why video content is king and why you should get started with video today!In this episode, we talk about…Why some form of video content is essential to your website and social media platformsBasic strategies for creating videos:Get clear and know your target audience and ideal clientBe yourself instead of trying to be an expertTry things out and don’t overthink itAdvice to get over fear and get started: Remember nobody cares and people are supporting youSuggestions for topic wheels, sharing personal stories and documenting your processWhether you should hire a crew, upgrade your camera or shoot video with your phoneDifferent ideas for creating content and acknowledging the “curse of knowledge”“What’s the 3AM Question” and other questions to get clear on your customerTips for talking with previous clients for market researchReposting videos as blog and website posts to boost Google analytics, build your authority and SEOTypes of videos to send clients to put them at easeAdvice for contractors who’ve never done video and want to get started Links to Resources:Chris Burk - www.workwithbc.comTik Tok: Chrisrburk - https://www.tiktok.com/@chrisrburk?lang=enLearn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclubFacebook group - https://www.facebook.com/groups/thecontractorprofitgroupFacebook – https://www.facebook.com/hammerandgrindpodcastInstagram - https://www.instagram.com/hammerandgrindpodcast/Brad Huebner’s Instagram - https://www.instagram.com/teamhandy/Website – www.hammerandgrind.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.