EP454: Africa gaming decoded

At the SiGMA Africa Summit, Sasha Boerma, Commercial Director for Africa at Split the Pot, unpacks the realities shaping gaming markets across the continent. From regulatory complexity in South Africa to the critical role of localisation across diverse player bases, this conversation highlights why Africa cannot be treated as a single market. Boerma shares insights on player behaviour in Botswana and Nigeria, the rise of crash games, and the commercial logic behind reverse billing technology. The discussion also explores how AI, infrastructure, and evolving regulation are influencing growth, innovation, and long-term opportunity across Africa’s rapidly expanding gaming ecosystem.Guest:-Sasha Boerma – Commercial Director Africa, Split the Pot.Connect with the iGaming community: https://linktr.ee/sigmaworld