EP456【管理，什麼事？】Z 世代到底在花什麼錢？這群人買的不是產品，是讓別人知道我在「推」誰！

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買偶像周邊、收藏動漫小卡、揹著透明娃包出門，在許多人眼中也許只是年輕人的興趣，但這股行為規模居然超過 50 億美元！他們不只參加演唱會、買專輯，更願意為了支持心中的「推」學語言、出國旅遊、瘋狂打卡，甚至創造大量二創內容。「推活」不僅是 Z 世代最熱衷的情感投入方式，也是他們用來建立身分認同、拓展社交圈、強化自我價值感的重要途徑。本集由《經理人月刊》主編林庭安與採訪編輯莊彙翌，談談 4 月特別企畫「推活經濟」。 🎧重點搶先聽： 1. 產業、商模多元的推活，為何能創造出破 50 億美元的龐大市場？ 2. 黏著度超越平台，年輕人願為情感連結持續花錢、投入時間，遠高於訂閱制！ 3. Z 世代重價值不重價格，參與感是商機關鍵。 Powered by Firstory Hosting

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EP456【管理，什麼事？】Z 世代到底在花什麼錢？這群人買的不是產品，是讓別人知道我在「推」誰！

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