Ep459: Using AI-enhanced data analytics to determine customer primacy in banking

from IBS Intelligence Global FinTech Interviews · host IBS Intelligence Podcasts | A Cedar Consulting Unit

Mac Thompson, Founder & President, White ClayThe concept of customer primacy is not standardised in the financial services industry, but banks do understand its importance. As Mac Thompson, Founder and President of White Clay explains to Robin Amlôt of IBS Intelligence, ‘primacy’ allows banks to deepen and create stickier customer relationships, improving customer service and customer experience, while driving shareholder value at the same time.

Episode metadata supplied by the publisher feed · Published May 5, 2022

What this episode covers

Mac Thompson, Founder & President, White Clay The concept of customer primacy is not standardised in the financial services industry, but banks do understand its importance. As Mac Thompson, Founder and President of White Clay explains to Robin Amlôt of IBS Intelligence, ‘primacy’ allows banks to deepen and create stickier customer relationships, improving customer service and customer experience, while driving shareholder value at the same time.

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Ep459: Using AI-enhanced data analytics to determine customer primacy in banking

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This episode is 10 minutes long.

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This episode was published on May 5, 2022.

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