EP46: Building a Community Driven Brand: From Customers to Evangelists

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella), and special guest: Greg Dalby (SVP eCommerce at The Woobles) dive deep into one of the most important strategies for driving retention and customer loyalty: building community-driven brands. They explore how the shift from transactional sales to relationship-based commerce is reshaping the landscape of eCommerce.What You’ll Learn in This Episode:– Why community-driven brands are more successful in building lasting loyalty– How authenticity and clear brand values can set you apart in the market– The economic benefits of fostering a dedicated customer base– Practical tips for nurturing your early customers into passionate brand advocates– Case studies from Yeti, Patagonia, LEGO, and more to inspire your brand's community-building effortsIf you’re ready to build a brand that people don’t just buy from—but belong to—hit play and get ready for some serious community-building inspiration!_____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer01:07 Bryan's Unexpected Absence02:55 Introduction to the ASOM Pod04:52 The Importance of Community in eCommerce13:34 Building Brand Loyalty Through Community15:46 Challenges and Strategies in Community Building24:11 The Success Story of BLEs32:23 Exploring the Intricacies of Crochet33:05 From Hobbies to Businesses: The Etsy Journey34:21 The Power of Organic Growth Channels35:07 Lego: Building a Community Around Creativity41:22 Yeti: Creating a Lifestyle Brand45:00 Patagonia: A Commitment to Sustainability54:57 Final Thoughts and Rapid Fire Advice_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips