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EP461【管理進化論】從電商賣衣服轉戰包租房東，一方生活藍太太如何攻進包租代管市場？ episode artwork

EPISODE · Apr 15, 2025 · 1H 1M

EP461【管理進化論】從電商賣衣服轉戰包租房東，一方生活藍太太如何攻進包租代管市場？

from 經理人Podcast · host 經理人Podcast

當電商紅利不再、廣告成本飆漲，你會選擇硬撐還是果斷轉彎？「共生公寓品牌」一方生活創辦人洪怡芳（人稱包租婆藍太太）原本靠賣衣服起家的創業者，卻因疫情、日圓貶值、廣告成本飆漲，一夕間從高峰跌落谷底。然而，她因緣際會踏入包租代管，如今手上已有固定包租 200 間房、800 名房客，加上販售線上課程，年收入破 4 千萬。她是怎麼走到今天的？ 本集由《經理人月刊》資深主編陳書榕，專訪「共生公寓品牌」一方生活創辦人藍太太。 🎧重點搶先聽： 1. 電商廣告越下越虧，為什麼「被迫買房」反而成了藍太太如今成功的創業題目？ 2. 台灣包租業市場只占不到 1%，但為何藍太太說潛力最大？ 3. 「家的感覺」也可以是品牌核心資產！租客續租、把房子交給你經營，代表你賣的是他們的信任與歸屬感。 Powered by Firstory Hosting

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EP461【管理進化論】從電商賣衣服轉戰包租房東，一方生活藍太太如何攻進包租代管市場？

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