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Ep461. Stop Creating Marketing Content. Start Creating PSAs. episode artwork

May 10, 2026 15 min

Ep461. Stop Creating Marketing Content. Start Creating PSAs.

from Marketing Your Practice Hosted by ADIO Media

You post. You wait. Crickets. The same handful of likes from the same handful of people. Nothing travels. In this episode, I unpack the shift that turned a string of ignored posts in our practice into content the community started actively pulling into football clubs, school groups and Facebook chats — without us asking. It’s the difference between marketing content (which only ever reaches the people already following you) and a public service announcement (which gets shared with the people who’ve never heard of you). You’ll learn the four ingredients that turn a post into a PSA, the five-step roadmap to build one on purpose, and the simple test to know — before you publish — whether your next piece of content has any chance of travelling.

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Ep461. Stop Creating Marketing Content. Start Creating PSAs.

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This episode was published on May 10, 2026.

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