EP462: Scaling Africa smartly

Miranda Guliashvili, Head of Regional Growth at SOFTSWISS, joins us at SiGMA Africa 2026 to unpack what it truly takes to enter and scale in emerging markets. From evaluating market size and competitive landscapes to navigating complex regulatory frameworks, Miranda outlines the core pillars shaping expansion strategies. She also challenges common misconceptions about Africa, highlighting its diversity and fragmented maturity levels. The conversation explores evolving player behaviour, retention strategies beyond aggressive promotions, and where the next wave of growth may emerge. A forward-looking discussion for operators and suppliers aiming to position themselves ahead of the curve.Host: Mercy (SiGMA Media) Guest: Miranda Guliashvili, Head of Regional Growth, SOFTSWISSConnect with the iGaming community: https://linktr.ee/sigmaworld