EP464: How is Virgin Bet standing out in South Africa's crowded iGaming market?

At SiGMA Africa 2026, Gail Odgers, Head of Marketing at Virgin Bet South Africa, shares insights on launching a global brand in a fast-growing, competitive market. From leveraging brand power and localisation to building trust and responsible advertising, she explains what it takes to succeed in South Africa’s booming iGaming space. The conversation also explores evolving player expectations, loyalty drivers and the importance of female leadership and mentorship across Africa’s gaming industry. Discover how Virgin Bet plans to stand out and shape the future.Connect with the iGaming community: https://linktr.ee/sigmaworld