EP467【管理進化論】市場後進者、代言人翻車，如何做出關鍵決策翻轉危機？專訪芳茲生技創辦人林明璇

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作為保健飲品市場的後進者，芳茲生技並非第一個滴雞精品牌，但他們抓住了市場空缺，精準抓住「孕產婦」族群，一舉在競爭激烈的養生品領域打出一片天，更善於透過網紅或代言人，為品牌注入「暖心信任」形象。然而，代言人因公關危機引發爭議，作為品牌的芳茲為何決定承擔百萬撤換成本，決然終止合作？本集由《經理人月刊》資深主編邵蓓宣，專訪芳茲生技創辦人林明璇。 🎧重點搶先聽： 1. 身為滴雞精後進者，林明璇如何找到差異化優勢、從公司內部嗅到商機？ 2. 代言人陷入風波、撤換更是幾百萬跑不掉，他們如何在 48 小時內做出「砍掉重練」的艱難抉擇？ 3. 為何從線上經營到線下？「試喝＋當日取貨」成顛覆大眾對滴雞精印象的關鍵！ Powered by Firstory Hosting

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EP467【管理進化論】市場後進者、代言人翻車，如何做出關鍵決策翻轉危機？專訪芳茲生技創辦人林明璇

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