EP47: eCommerce Tinder Swipe Right or Left: Social Commerce, Tariffs, Organic Traffic, and AI

What this episode covers

In this episode of the ASOM Pod, hosts Jimmy Kim (CEO of eCom Email Marketer, formally Founder of Sendlane), John Roman (CEO of BattlBox), Amer Grozdanic (CEO of Praella) come together for a dynamic, live discussion recorded at Commerce Roundtable Miami. They tackle some of the biggest challenges and opportunities in eCommerce today in a game of tinder swiping—from the rise of live shopping platforms to the ethical gray areas of tariffs. This is an unfiltered, insight-packed conversation loaded with actionable takeaways.What You’ll Learn in This Episode:The Price of Indecision: Why making faster decisions can be your brand’s secret weapon.Live Shopping Evolution: How TikTok Shop and Whatnot are changing how consumers buy.Mastering Organic Traffic: Proven strategies to drive growth without relying on paid ads.Tariffs and Transparency: The ethical implications of passing costs to customers.AI in eCommerce: How to use AI for efficiency without losing your brand’s authenticity.From live shopping game-changers to the controversial topic of tariffs, this episode has it all—raw insights, real-world stories, and a dash of debate._____Big shoutout to our sponsors who make this podcast possible!Omnisend — With 125,000+ eCommerce merchants, Omnisend is the all-in-one email & SMS marketing platform built to deliver seamless, personalized experiences via email and sms with ease. Learn more at https://www.omnisend.com/Alia -  An app that is revolutionizing how brands turn website visitors into loyal customers. With some of the highest performing pop ups in eCommerce, Alia is helping brands ditch traditional webforms and double down on education, personalization and conversion. We highly recommend you check out :https://www.alialearn.com/Subscribe to our newsletter! We drop weekly hot takes, totally unfiltered. Join us at https://asompod.comCome hang out with us IRL - https://commerceroundtable.com_____00:00 Teaser Trailer00:47 Introduction to the ASOM Pod03:50 eCommerce Tinder: Swipe Right or Left04:29 Exploring Social Commerce05:23 The Rise of Live Shopping07:25 TikTok Shop and Whatnot: A New Frontier08:23 The Changing Demographics of TikTok12:20 The Evolution of Live Shopping15:06 Tariff Checkouts: A Controversial Topic16:23 The Ethics of Tariffs in Business16:49 Navigating Tariffs and Business Resilience18:01 The Impact of Tariffs on Business Models19:43 Raising Prices and Consumer Reactions21:34 The Power of Organic Traffic22:11 Strategies for Organic Growth29:47 The Role of AI in Modern Business30:19 Embracing AI for Efficiency35:02 Concluding Thoughts and Farewell_____Follow Jimmy Kim at: X:  https://www.twitter.com/yojimmykim Linkedin:  https://www.linkedin.com/in/yojimmykimIG: https://www.instagram.com/@yojimmykim Tik Tok: https://www.tiktok.com/@yojimmykimFollow Bryan MacDonald at:X: https://www.twitter.com/bryanomasprideLinkedIn: https://www.linkedin.com/in/bryan-macdonald-ctIG: https://www.instagram.com/@anythingbutasaladTik Tok: https://www.tiktok.com/@anythingbutasaladFollow John Roman at: X: https://www.twitter.com/@JohnMRomanLinkedin: https://www.linkedin.com/in/john-roman/IG: https://www.instagram.com/@johnnyromesTik Tok: https://www.tiktok.com/@johnmromanFollow Amer Grozdanic at: X: https://www.twitter.com/@AmerGrozdanicLinkedin: https://www.linkedin.com/in/amer-grozdanicIG: https://www.instagram.com/@amergrozdanicTik Tok: https://www.tiktok.com/@amergrozdanicContact us at [email protected] for sponsorships, appearance requests, interviews, or general information!#asompod #businesspodcast #businessinsider #entrepreneurship #entrepreneur #ecommercepodcast #ecommerce #ecommercebusiness #ecom #dtc #dtcpodcast #ecommercetips

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