EP47: Using Blogs To Dominate The Competition

Blog posts are an easy way to build your SEO and your reputation as an expert in your field. Whether you’re answering customer questions, documenting the process of a project, or using video to show your services, learn how you can start using blogs today!In this episode, we talk about…Inspiration from Marcus Sheridan and how he leveraged blogs to build his businessWhat a blog is and different types of blogs for your businessAdvice for creating a schedule to consistently write and publish blogsDifferent categories of blogs:FAQs: Answer the most frequently asked questionsProcesses: Help customers understand what to expect on a projectSearch Service: Offer free advice, answer questions, be the expertCase Studies: Summary of a project including costs, challenges, outcomeTips for using videos for blogs and creating a YouTube channel for your businessSuggestions for using email to build SEO and increase traffic to your websiteExamples of preconstruction homework to send to customersOther ways to leverage blogs and build your reputation as an expert Links to Resources:They Ask, You Answer by Marcus Sheridan - https://amzn.to/3rufq2pLearn how to better manage pressure in the Profit Club – www.hammerandgrind.com/theprofitclubFacebook group - https://www.facebook.com/groups/thecontractorprofitgroupFacebook – https://www.facebook.com/hammerandgrindpodcastInstagram - https://www.instagram.com/hammerandgrindpodcast/Website – www.hammerandgrind.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.