EPISODE · May 6, 2026 · 19 MIN
EP473: How South Africa’s Sun International Builds A Market Leading Omnichannel Gaming Company Of Scale
from iGaming World: Day to Day · host SiGMA Group
In this exclusive SiGMA Africa 2026 fireside chat, Ulrik Bengtsson, Group CEO of Sun International, shares insights on how the company is evolving from land-based resorts to a digitally led omnichannel gaming powerhouse. Moderated by Mercy Mutiria, this discussion delves into the strategies Sun International employs to create a seamless customer experience across both physical and digital platforms. Ulrik discusses market growth, regulatory challenges, product innovations, and how the gaming industry can adapt to the rapidly changing landscape. Learn how Sun International is positioning itself for long-term success in a highly competitive market.Moderator details:Mercy Mutiria is a Senior Journalist at SiGMA Group.Guest spaeker:Ulrik Bengtsson is the Group CEO at Sun International.Connect with the iGaming community: https://linktr.ee/sigmaworld
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EP473: How South Africa’s Sun International Builds A Market Leading Omnichannel Gaming Company Of Scale
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