EP477: Cracking Africa’s Betting Code

At the SiGMA Africa Summit in Cape Town, leading industry experts unpack the realities of sports betting across Africa. From localisation challenges and product-market fit to World Cup acquisition strategies and retention tactics, this panel dives into what truly drives engagement. Discover why a one-size-fits-all approach fails, how bet builders and player props are evolving, and why diversification beyond football is essential. Featuring insights from operators, data providers, and growth leaders, this session offers a practical roadmap for navigating Africa’s complex and high-potential betting landscape.Guests: Miranda Gli – Head of Regional Growth, SoftSwiss  Brenton Chelin – Head of Product, Sportingbet South Africa  Matt Barker – Regional Head of Africa, Genius Sports Connect with the iGaming community: https://linktr.ee/sigmaworld