EP479: Localisation That Converts in Africa

How far does localisation go beyond translation? In this expert panel, Dan Morrison (FastTrack), Borah Omary (BetPower), and Oliver De Bono (Quantum Gaming) unpack the realities of driving conversion across diverse African markets. From payment preferences and mobile-first UX to slang, cultural nuance, and influencer strategy, the discussion reveals why a one-size-fits-all approach fails. The speakers explore how localisation impacts churn, trust, and engagement, while highlighting the risks of over-relying on AI or misreading cultural signals. This session offers actionable insights for operators aiming to enter or scale within Africa’s complex and high-growth gaming landscape.Guest Details:Guest: Oliver De Bono – Founder, Quantum GamingGuest: Oliver De Bono – Founder, Quantum Gaming Connect with the iGaming community: https://linktr.ee/sigmaworld