EP489【管理進化論】專訪果物配、達摩本草創辦人張智翔：寧可在紅海市場打敗強者，也不要困在小市場裡稱王

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一間從台南果園出發的水果訂閱制電商，如何在 10 年間轉型為橫跨保健、保養、寵物三大領域的多品牌集團？騰勢集團從做訂閱制水果箱做到市場第一，卻因市場太小而止步，反而轉向競爭最激烈的紅海市場，理由何在？創辦人張智翔堅信，與其在無人問津的市場稱王，不如進入有競爭者的市場，挑戰頭部品牌、搶佔真實需求。本集由《經理人月刊》資深主編陳書榕，專訪騰勢集團果物配、達摩本草創辦人張智翔。 🎧重點搶先聽： 1. 小市場即使你做到第一，也可能只值千萬營收！如何在紅海打造第二曲線？ 2. 怎麼判斷品牌要不要做？看對手能做多大，就知道你能不能活得久。 3. 創業最寶貴的教訓：別在資源不足時做高教育成本的市場！ Powered by Firstory Hosting

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EP489【管理進化論】專訪果物配、達摩本草創辦人張智翔：寧可在紅海市場打敗強者，也不要困在小市場裡稱王

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